Reimagining the Future of DOOH: Key trends for 2022

As the world continues to reopen after a life-changing 18 months, there is a spirit of fresh new energy, optimism, global economic growth and increased advertising intent that has exceeded analyst expectations and forecasts for the coming year. 

There has never been a more exciting time for our industry, as the benefits of programmatic DOOH have proven to be an indispensable asset for brands, agencies and media owners to weather the storm of disruption caused by the pandemic. So, where do we go from here? What can we expect when the unexpected has been the longstanding status quo for so many of us?

From continued growth, to new emerging formats, to the acceleration of dynamic creative messaging and of course, the metaverse...the innovation taking place in digital out of home advertising isn’t slowing down. 

Reimagine the future of Digital Out of Home with Hivestack. Click here to access the full-length forecast report.