December 16, 2021 | 블로그
Tikin Media has selected Hivestack as its Supply Side Platform (SSP) to offer unparalleled solutions for programmatic buyers across China
The partnership enables Tikin Media’s inventory to be bought programmatically across the China market
Shanghai, China, Montreal, Canada - December 16, 2021 - Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack SSP.
Through this partnership, buyers will have access to nearly 100,000 elevator screens reaching almost 100 million working professionals on a daily basis. Using Hivestack’s programmatic solutions, brands, agencies and omnichannel DSPs are able to purchase and run programmatic campaigns across China’s top-tier cities including BeiJing, ShangHai, GuangZhou, ShenZhen, HangZhou, ChengDu with ease.
Hivestack's truly global and programmatic technology will support Tikin Media’s vision to digitize their OOH media buying and drive net revenue from their premium inventory by activating programmatic DOOH at scale, globally.
Troy Yang, Managing Director of Hivestack, North Asia said: “We are delighted to be growing our impressive supply of DOOH inventory with the addition of such a well known partner as Tikin Media. Hivestack is pioneering programmatic DOOH in China and across North Asia and we are thrilled to be increasing premium inventory supply, providing our demand partners the opportunity for both domestic and outside-in buys into China from around the world, globally.”
Bin Ren, Founder & CEO of Tikin Media commented: “Programmatic digital out of home (DOOH) continues to grow across Mainland China and internationally and we are happy to have partnered with Hivestack, the industry pioneer for programmatic DOOH. Brands now have a way to drive added reach, engagement and impact in their data-driven DOOH advertising campaigns.”
China has an installed base of approximately 6.2 million elevators and escalators, which is more than 24% of the global total. The partnership with Tikin Media follows the successful integration of many major media owners into the Hivestack SSP. As the country’s vibrant DOOH ecosystem continues to evolve, Hivestack is well positioned to activate programmatic DOOH advertising and engage audiences at scale.
