OUTFRONT Canada Case Study

OUTFRONT is Canada’s leading full-service OOH advertising company and leads the industry with data driven intelligent campaign solutions for their clients. 

OUTFRONT uses the Hivestack Ad Server to deliver impression based buys for advertisers across Canada. OUTFRONT also utilizes the Hivestack SSP to tap into brand dollars via the Hivestack DSP and our exclusive relationship with outdoor advertising specialists 

The team at OUTFRONT drove amazing results in 2020 showcasing fantastic yield management within the platform and increased sales revenue. 

OUTFRONT saw a 48% increase in impressions YonY in Q4 2020 vs Q4 2019, despite the pandemic. The growth was largely attributed to significantly more programmatic activity (double year on year) and demonstrates fantastic growth against all odds with effective use of the Hivestack platform.