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Written for Adweek, Hivestack CEO, Andreas Soupliotis comments on the changes to Apple's ID for Advertisers policy.

Expert Insights

Why Apple's IDFA Update Is Great for Out of Home Advertising

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.

Tradedesk Partnership with Hivestack

Press Release

Hivestack Announces Global Partnership with The Trade Desk

The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solima...

Team Hivestack showcases the power of programmatic in real-time at Madfest UK.

Blog

WTF is the “new normal” for digital advertising?

As sponsors and speakers at MAD//Fest, Hivestack was proud to present the power of programmatic digital out of home (DOOH) in action by activating a ...

Programmatic Digital Out of Home is a smarter way to advertise.

Blog

The Fundamentals of OOH: DOOH vs programmatic DOOH

Before we jump into the details, there is one thing you need to remember: programmatic DOOH (also known as pDOOH) isn’t a vastly different channel fr...

Hivestack Founder and CEO writes for WARC on the power of programmatic digital out-of-home.

Expert Insights

The power of programmatic digital OOH in driving B2B brand consideration

Advances in digital screens, data-driven targeting and audience measurement are making OOH a more relevant channel for business-to-business marketers

Nikki Hawke writes for Forbes on the challenges of forming a global team during the pandemic.

Expert Insights

How To Grow A Global Team During A Crisis

Nikki Hawke, Chief Marketing Officer at Hivestack, manages a global team responsible for brand, communications, acquisition, retention & salesforce e...

Hivestack’s General Manager of China, Aileen Ku, recently attended the 18th China OOH Communication Conference in Chengdu, China.

Blog

Programmatic digital out of home continues to drive innovation in China

Takeaways from the recent China OOH Communication Conference hosted by Asia OOH

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Hivestack TV

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Image of Shanghai skyline with the DPAA logo and headshots of Andreas Soupliotis, CEO and Troy Yang, Managing Director, North Asia.

CEO, Andreas Soupliotis, announces Hivestack's official entry into China and welcomes Troy Yang as the new Managing Director of North Asia. (13:25)

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We love telling the story of DOOH and how programmatic is innovating for the future of advertising. Here’s everything you need to know.

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