February 7, 2023 | Communiqué de presse
We are excited to announce our partnership with Eletromidia, the major out of home (OOH) media company in Brazil, with more than 64,000 screens in the country's largest cities, out of which more than 46,000 are designed for a high impact digital experience.
This partnership is a great opportunity to combine our expertise in programmatic DOOH technology with Eletromidia's scope and reach. The integration will empower local advertisers in Brazil as well as global buyers to leverage sophisticated programmatic DOOH technology to drive precision at scale. This collaboration will allow Eletromidia to expand its programmatic media distribution and strengthen its position in the DOOH market in Brazil.
This integration incorporates 46,000 Eletromidia digital screens in a range of environments, such as shopping malls, urban furniture, residential and commercial buildings, as well as in airports and train stations across Brazil. These strategically placed screens, reaching over 29 million impressions each day, offer an unparalleled opportunity for advertisers to drive higher engagement and reach.
For more information, read the full press release here: https://www.businesswire.com/news/home/20240207366469/en/Perions-Hivestack-Partners-with-Eletromidia-to-Integrate-Entire-Digital-Inventory-Across-46000-Screens-in-Brazil