March 28, 2022 | Press Releases
Hivestack Strengthens its Demand Side Platform (DSP) Business in China with SparkX Marketing Partnership
China cross-border MarTech company selects Hivestack as its first DSP partner to deliver programmatic digital out of home (DOOH) campaigns outside of China
SHANGHAI, CHINA, MONTREAL, CANADA - March 28, 2022 - Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with SparkX Marketing, a Chinese cross-border MarTech company. SparkX will leverage Hivestack’s DSP to bring global automation and performance measurement to its clients' campaigns in DOOH for the first time.
Through this partnership, clients of SparkX will be able to access Hivestack’s full suite of tools within the Hivestack DSP, including the ability to build custom audiences, set up live geo-location targeting, plan, buy and deliver programmatic DOOH campaigns globally.
Aileen Ku, General Manager China, Hivestack said: “As enthusiasm builds for programmatic DOOH around the world, we’re thrilled to partner with SparkX Marketing to continue to drive forward the adoption of the channel. Our unique position as a global, independent ad tech company provides crucial opportunities for local advertisers to plan and deliver contextualized, targeted and measurable campaigns around the world via our global network of DOOH inventory.”
Jun Yuan, Founder, SparkX Marketing commented: “This is a very exciting partnership for our business and will allow our clients to scale their business via programmatic DOOH outside of China for the first time. We look forward to collaborating with our new partner at Hivestack to leverage their market leading programmatic technology and global network of DOOH inventory to offer our clients a way to precisely engage worldwide audiences outside of the home.”
The partnership with SparkX Marketing follows the company's recent announcement of an expansion to its demand-side business with a BlueFocus Media partnership. With its major supply partnerships and media owner integrations around the world, Hivestack is perfectly positioned to drive growth for Chinese brands looking to reach domestic and international audiences outside of the home.
