November 13, 2024 | For Advertisers
Reaching Black Friday shoppers with programmatic DOOH
Black Friday is no longer just a shopping event; it's a battleground for retailers. In today's competitive landscape, advertisers need to rethink their marketing strategies to stand out. Programmatic Digital Out of Home (DOOH) provides a powerful and flexible way to do just that.
A significant portion of consumers worldwide are expected to participate in Black Friday and Cyber Monday sales events. With 36% of Americans and nearly a third of Brits planning to make purchases, these shopping holidays present a prime opportunity for brands to connect with their target audience. To stay ahead, brands must leverage programmatic DOOH to be present where and when it matters most.
Programmatic DOOH isn't just about reach. It's about reaching the right people, at the perfect moment. Here are few tips on how to dominate the battleground:
Precision Targeting: Identify your ideal Black Friday shopper and craft tailored messages that resonate with their interests and needs. By understanding their demographics, preferences, and behaviors, you can deliver highly relevant ads that drive conversions.
Dynamic Content: Adapt your DOOH campaigns in real-time based on factors like inventory levels, popular products, and nearby store locations. This ensures that your messages are always fresh and relevant, enticing shoppers to visit your store or website.
Competitive Advantage: Gain a competitive edge by targeting your competitors' loyal customers. Offer exclusive deals and promotions that entice them to switch brands and discover the benefits of your offerings.
Retargeting: Maximize your ROI by retargeting users who have previously interacted with your brand. This allows you to reinforce your message and guide them towards a purchase.
Strategic Placement: Place your DOOH ads in high-traffic areas, such as shopping malls, transportation hubs, and busy streets. This ensures that your brand is top of mind when shoppers are actively seeking deals and discounts.
As an integral part of the consumer’s path to purchase, DOOH connects online to the real world with touchpoints throughout the journey to the point of sale and is a great accompaniment to a cross-channel Black Friday campaign. Programmatic DOOH offers a powerful tool for brands looking to make a lasting impact on Black Friday shoppers. By leveraging precision targeting, dynamic content, competitive strategies, retargeting, and strategic placement, you can create highly effective campaigns that drive sales, build brand awareness, and ultimately win the Black Friday battle.
Reach out to learn more about how programmatic DOOH can be applied to your campaign today!
